Figures...

I think that I've begun classifying different sub-disciplines within the biological sciences based on how obsessed they are with manuscript figures. An oversimplified continuum may place 'figures are the only thing that matters' on one end, versus 'actually some things are better explained by tables and text' on the other1. Geneticists? Very far on the figures side. Evolutionary biologists? Text-of-center. Population geneticists? I suppose that a plot will illustrate the power of my math to the savages. And so on...
In all seriousness; coming from a population genetics/evolutionary biology background, I certainly recognize the value of illustrative figures in conveying a point. However, I have noticed that there is a massive difference between my field and the more figure-obsessed disciplines: In genetics (for example), the figures are the paper's story, and the text is written in order to explain them. In evolutionary biology/population genetics, the figures are produced in order to illustrate the results of an often computationally complex analysis of multi-dimensional data.
While there are a few tweaks that you can pull in terms of how to best present a western blot, there are often many, many different ways to present the results of a clustering algorithm, or to represent a gene expression profile among other examples. Perhaps I'm just not very good at this stuff, but I've found that it's incredibly difficult to choose the most appropriate representation of the data a priori. Rather, I find it necessary to flesh out the overall thrust of a manuscript using place-holder representations, and then choose the best way to represent the data once it has all come together.
This is why it was a major sticking-point for me when a former boss used to say that he wasn't interested in seeing any manuscript text until he'd seen the finished, publication-ready figures. I wouldn't subscribe to this approach in general, but I can see how this would be much more 'do-able' in certain fields as compared to others. In my case, it was rather paralyzing.
Here's another thinking point: I've also learned that some figure-focused people only look at the pictures when they read manuscripts. I'm not entirely sure that this is a good idea in any field, but it seems especially potentially misleading in large-scale datasets: Before I accept the validity of an analysis, I want to know that the sample sizes were appropriate, the null hypothesis was warranted, the statistics employed fit the data, etc. In evolutionary biology, these factors can change a solidly supported model to pure hand waiving speculation. If you only look at the figures, you'll rarely be able to distinguish one from the other.
1Alright, a more 'extreme' continuum may end with, 'I'll just crap the figures out in MS Paint the morning that the paper is submitted'. However, while I have actually witnessed the 'FIGURES ARE EVERYTHING' school, I haven't seen anyone who didn't care about them.

